Web design encompasses a variety of disciplines and skills in the creation and maintenance of sites on the World Wide Web. These disciplines are web development, web marketing, and web promotion, to mention a few. The various disciplines of web design span a wide array of technical topics such as interaction design, site navigation, site content management, image and video manipulation, and web programming, to name but a few. In addition, there is also a wide variety of non-technical subjects that are included in web design such as creative thinking, business planning, and psychology. Web design is an art, and like all forms of art, each aspect of it must be carefully planned, executed, and maintained in order for the site to be successful.
One discipline that is present in all aspects of web design is user research. User research refers to the process of gathering information about visitors to a website so that the designer can plan and develop the website in a manner that the visitors will find it useful. For instance, if you are planning to design a website for a children’s website, you will need to do a lot of user research in order to know what would interest the children, what they might like to see on the website, what kind of games they might like to play, etc. You must also do a lot of demographic research in order to know what kind of people in your area will be most interested in patronizing your website.
A fourth area that is involved in web design is the problem solving process. Web designers need to solve a wide variety of problems everyday. The problem solving process starts with the designer creating the initial concept of the website and placing the idea into the hands of qualified staff members. After the initial concept is completed, the web designer then goes about creating the layout and functional layout of the website. Then the web designer needs to add all of the images and scripts necessary for the website to function properly.