Why You Should Do an SEO Audit on Your Website
A search engine audit refers to a review of your web pages and the links pointing to them that can be found on the internet. Search engines refer to this as “organic search traffic” or “pay-per-click” traffic. Search engine optimization is the act of enhancing the volume and quality of site visitors to a site or a specific web page by search engines. SEO targets free traffic, not paid or direct traffic.
As with most other things in life there are two sides to a truth. Organic search engines have a long list of requirements that must be met in order to rank a site on the list, and these requirements change constantly. One of the most important requirements is an XML sitemap. An XML sitemap is basically a table that lists all of the files that make up your web site. It shows the links that exist between every page on your site and the parent pages of the root domain.
An XML sitemap is important because it shows the relationship between pages. The order in which they link to each other is also a very important piece of information to a search engine. In addition, the internal linking from one page to the next within the XML sitemap also matters in ranking factor analysis. An SEO audit is often recommended by search engine experts as a way to examine your site and make necessary changes that will result in increased traffic.